22.9% more revenue per visitor after leaving Shopify + Seal.
43% checkout conversion. $96 average order value. A 14-day comparison gives a 950-subscriber skincare brand a path to migrate, with post-purchase offers lifting revenue per visitor from $16.80 to $20.64.
Illustrative scenario. The merchant, figures, timeline, and founder quote are fictional, not verified PayFam customer results or forecasts.
Hypothetical outcomes
- Revenue per visitor
- +22.9%
- $16.80 on the existing path. $20.64 with PayFam and immediate add-ons.
- Checkout conversion
- 43%
- 430 completed orders from 1,000 checkout starts on the PayFam path.
- Average order value
- $96
- $41,280 in first-order sales, including accepted post-purchase offers.
Illustrative founder quote
“I wanted to own our subscriptions without giving up a checkout that worked. Seeing conversion stay close and revenue per visitor rise made the next step easier.”
Illustrative checkout and fulfillment workspace. AI-generated image.
The story at a glance
Before the pilot
The team mapped 950 subscription records and checked credential migration requirements.
Days 1–14
One product funnel split visitors between the existing purchase path and the PayFam path.
Pilot review
Conversion, revenue per visitor, and fulfillment records were reviewed together.
After the pilot
New traffic increased in stages; existing subscriptions moved in separate, reconciled batches.
The challenge
950 subscribers. A checkout the founder couldn’t afford to break.
The store had 950 active subscribers on a $40 monthly plan, representing $38,000 in scheduled monthly recurring revenue before failed payments and cancellations. Shopify Payments handled the transactions, Seal managed the subscriptions, and Shopify remained the team’s order and fulfillment workspace.
The founder wanted saved payment credentials that could work independently of a single processor, plus more control over the offers customers saw after paying. With the store running well, there was time to plan the move.
The objection was checkout performance. The existing funnel used Shopify Checkout and Shop Pay, and the team knew how it behaved. A migration that reduced completed orders could cost more than any new capability was worth.
Rather than move the whole store at once, the founder chose one best-selling product and asked for a comparison: keep the acquisition and initial offer consistent, then see what happened through payment and the immediate post-purchase flow.
The approach
4,000 visitors. Two purchase paths. One clear comparison.
Before the traffic test, the operations team mapped subscription IDs, billing dates, prices, and fulfillment rules. It separately checked whether each existing credential could be transferred. Exporting a subscriber list would not, by itself, make those customers billable on a new processor.
Over 14 days, 4,000 visitors were split evenly between the existing Shopify Checkout + Shop Pay path and PayFam. The PayFam path included eligible express wallets, card-entry recovery, and an optional one-click offer after the initial payment. Returning visitors stayed in their original group.
Both groups saw the same advertised product, initial price, shipping terms, and campaign mix. The team compared the complete purchase paths, including the post-purchase offer on PayFam, to see what each visitor brought in.
The team verified paid orders in Shopify and checked that an accepted add-on appeared on the final receipt. It also completed test refunds and reviewed fulfillment records. An apparent conversion improvement would not count as a successful migration if it created missing orders or incorrect charges.
Illustrative figures
22.9% more revenue per visitor.
Revenue per assigned visitor, including immediate add-ons.
- Existing Shopify path
- $16.80
- PayFam path
- $20.64
The outcome
43% conversion. $96 orders. 22.9% more revenue per visitor.
Each group produced 1,000 checkout starts. The existing path completed 420 orders, or 42%. PayFam completed 430, or 43%. Conversion stayed close in the pilot, while order value made the larger difference.
The existing path averaged $80 per order and produced $33,600. With accepted post-purchase offers, the PayFam path averaged $96 and produced $41,280. Revenue per visitor rose from $16.80 to $20.64, a 22.9% lift across the two purchase paths.
The founder continued the rollout in stages, reviewing refunds, support requests, and fulfilled orders as traffic increased. Existing subscriptions moved in separate batches after credential eligibility and the next billing date were reconciled.
Shopify remained the fulfillment workspace. Eligible payment credentials lived independently of a single processor. The team now had a purchase path it could evaluate from the first visit through payment and the immediate add-on, with retention and margin tracked over a longer window.
Example results
| 14-day example | Existing Shopify path | PayFam path |
|---|---|---|
| Assigned visitors | 2,000 | 2,000 |
| Checkout starts | 1,000 | 1,000 |
| Completed initial orders | 420 | 430 |
| Checkout conversion | 42% | 43% |
| Average order value | $80 | $96 |
| First-order sales | $33,600 | $41,280 |
| Revenue per visitor | $16.80 | $20.64 |
How the numbers work
Checkout conversion uses completed initial orders ÷ checkout starts. Average order value includes immediate add-ons, so 430 × $96 = $41,280. Revenue per visitor uses all assigned visitors: $41,280 ÷ 2,000 = $20.64, compared with $33,600 ÷ 2,000 = $16.80. The relative difference is 22.9%, rounded. This hypothetical comparison covers complete purchase paths, including the PayFam post-purchase offer; it does not isolate the checkout form. The one-percentage-point conversion difference does not establish statistical superiority or equivalence. Sales are before refunds and fees and exclude tax, shipping, future renewals, and the existing $38,000 subscription run rate.
