The industry-benchmark checkout. Then faster.
Every step rebuilt around what moves conversion: express wallets first, Apple Pay on desktop, address autofill that knows the city, instant recovery when an express card declines, and a page that loads before the shopper thinks about leaving. Tested every day by our own agents, with real cards.
Advanced checkout, higher conversion rate than Shopify.
An Apple Pay decline is where most funnels lose the order. On PayFam the card fields are already open under the wallet button — same page, nothing re-entered.
On third-party checkouts this is a dead end — the shopper is returned to a broken page or an empty cart.
Seven more things that move conversion.
Each one is a place a shopper hesitates. Each one is already built.
- 01Express firstApple Pay, Google Pay and PayPal sit above the form, not below it.
- 02Apple Pay on desktopThe desktop wallet button is present, not hidden behind a card form.
- 03Address autofillSuggestions that know the shopper’s city, so the address is two taps.
- 04Smart 3DSA challenge only where the rail requires one.
- 05Loads fasterThe checkout renders before the shopper decides to leave.
- 06Recurring-charge disclosureThe rebill terms are on the page, in plain words, before the charge.
- 07Trust badgesGuarantee text and a money-back badge, set by you in the builder.
Four states, written out. No dead ends.
3DS is an authentication step the customer completes, not a declined payment. The other three carry the error treatment; 3DS stays neutral.
Fully customizable checkout.
Brand colours, logo, wallet labels, trust badge, guarantee text, scarcity timer, reviews — and your own checkout domain via one CNAME. Drag a block, set it, publish.
Easily integrate with any product you have. 30-min setup.
- Book a demo call30 minutes · on your own store · nothing to install
- See the full comparison
Own your subscriptions.
Scale your MRR.
A 30-minute demo on your own store: route one product page to PayFam, watch approvals and conversion side by side, keep it or route it back.
- Live in 30 minutes, no developer
- Shopify stays your store of record
- One product page first — route back any time
